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admin
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Joined: 09 May 2004
Posts: 137
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 Posted: Fri Oct 29, 2004 11:23 pm Post subject: Screenselect spending £750,000 in advertising |
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You may start to see adverts of screenselect on the tube and hear them on radio as there spending £750,000 in advertising.
| Quote: | Media buying agency All Response Media has been drafted in to manage a £750,000 campaign for ScreenSelect.co.uk, the leading online DVD rental company.
The campaign, which will target London and South East’s male population, is believed to be the largest in the online DVD rental sector to date.
It will feature blanket radio coverage across key London radio stations – including Xfm, Kiss, Virgin, Magic and Jazz – as well as 48-sheet cross-track underground posters.
Saul Klein, chief executive of Video Island, ScreenSelect.co.uk’s parent company, said: “The advertising drive reaffirms our commitment to building on our number one position as well actively championing film and entertainment in the UK.
“By creating a strong, British brand, we aim to stay in the top spot for the long run.”
Creative for the campaign, which began on 25 October and runs for six weeks, has been created by Albion. |
mediaweek.co.uk/articles/2004/10/ARM-screeenselect-win |
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